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Selection of revised titlesStraightforward Business Titles cover most key aspects of setting-up and running small to medium sized businesses.

A Straightforward Guide to...

Tax for Small to Medium sized business
Buying and Selling on Auction Sites (EBay)
Starting an Online Business
Health and Safety Law
The Stockmarket
Book-Keeping and Accounts For Small Business
The Business Plan
A Successful Commercial Website
The Two Minute Message - Effective presentation under pressure

Use the above links for further detail on our titles and click on book covers for contents and intro

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Top of PageA Straightforward Guide to Tax for Small to Medium sized Business

 

Without a doubt, one of the biggest headaches for all business owners is the issue of taxation and making sure that the correct tax is paid when due.

Tax for Small to Medium sized business book-coverThis comprehensive guide to Business and Taxation is an up to date guide to all of the issues concerning the operation of business and how taxation affects the operation of a company. It deals with all areas of tax, from an outline of the tax system to what should be paid and when.

The following areas are covered in detail:
o How the Tax system operates in the UK
o Choosing a Business Structure
o The Range of Taxes a Business is Liable For
o Calculating Profit and Loss from a Business
o Business Equipment - Capital Allowances
o Paying for Employees
o Business Premises
o VAT
o Business and Pensions
o Closing Down, Selling/Passing on a Business
on-line purchase

THE AUTHOR: Colin Richards is a qualified accountant. he has previously written A Straightforward Guide to Bookkeeping and Accounts for Small Business.

Published: June 2017

 

Colin Richards £9.99
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Top of PageA Straightforward Guide to Buying and Selling on Auction Sites(e.g.Ebay)

 

Making a Living From EBay, Amazon and Other Sites using this book, you will learn everything that you need to learn about using auction sites and making healthy profits by buying and selling online. The book concentrates heavily on the two big sites, EBay and Amazon, but also includes lists of the other sites that are growing in size. ** PLEASE DESCRIBE THIS IMAGE **

By the end of this book you will be able to confidently trade online and begin to develop your own business - to a point where you are generating a healthy income.

The following areas are covered in detail:
o Using EBay
o Using Amazon
o The Process of Buying
o Bidding strategies
o Selling strategies
o Writing effective ads
o Using photographs
o Conducting auctions
o Payments
o Delivery
o Using other sites

on-line purchase

The author: Paul Welwyn is an IT professional specifically advising people how to set up online trading companies and how to exploit the market place. He has produced this book with the intention of ensuring that as many people as possible can share in the future of selling over the web. Find on Amazon

Paul Welwyn £9.99
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Top of PageA Straightforward Guide to Starting an Online Business

 

A Practical Guide to Launching a Successful Business This latest edition in the Straightforward Guides series, Starting an Online Business is a comprehensive introduction to setting up and running a successful online business.

** PLEASE DESCRIBE THIS IMAGE **More and more people are shopping online and more and more businesses are switching to online selling, or at least complimenting their traditional operations with the facility to buy online.

However, just like traditional businesses, specific skills are needed to ensure that the business is a success.

This book provides an ideal introduction to starting an online business and covers the following areas:

o Getting the Basics Right
o Planning Your Business
o Financing the Business
o Selling Online
o The Supply Chain
o Marketing an Online Business
o Customer Relationships

on-line purchase

The author: Paul Welwyn is an IT professional specifically advising people how to set up online trading companies and how to exploit the market place. He has produced this book with the intention of ensuring that as many people as possible can share in the future of selling over the web. Find on Amazon

Paul Welwyn £9.99
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Top of PageA Straightforward Guide to Health and Safety Law

THE ESSENTIAL HANDBOOK FOR BUSINESSES LARGE AND SMALL.

Health and Safety Law is the first book of its kind targeting business of all sizes. This book will prove invaluable as a complete handbook for existing and developing business and will guide managers in those businesses and assist them in ensuring that a comprehensive health and safety strategy is in place.

** PLEASE DESCRIBE THIS IMAGE **The following areas are covered in detail:

* Starting a business - what needs to be in place
* The enforcing authorities
* Employment status and health and safety
* Health and safety law
* Risk assessment
* Good management of health and safety
* When things go wrong.

Second Edition - Oct 2015

The author: Samantha Walker is a former health and safety inspector for the Health and Safety Executive (HSE). She has wide ranging experience of inspecting and enforcing health and on-line purchasesafety across all sectors, both public and private. She now works as a consultant to several large utility companies.

Available as an e-book
Find on Amazon

Samantha Walker £9.99
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Top of PageA Straightforward Guide to the Stockmarket

 

HOW THE STOCKMARKET WORKS

An ideal introduction to the processes underpinning stockmarket investments. ** PLEASE DESCRIBE THIS IMAGE **

The book is a concise and practical guide to the UK stock market, how it operates and what its purpose is.

The book explains the different types of stocks in the market and looks at both short and long term benefits of share ownership.

Revised Edition - May 2014.

on-line purchase
Liam Croft £8.99
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** PLEASE DESCRIBE THIS IMAGE **A Straightforward Guide to Book-Keeping and Accounts For Small Business

A Straightforward Guide to Bookkeeping and Accounts for Small Business builds on the successful first edition by updating essential information and including relevant changes to accounting law and bookkeeping conventions.

bookkeeping and accounts coverThe book is a practical and informative guide for those who operate small business, either as sole traders or limited companies. With the aid of this invaluable guide, those in business should find the often daunting process of bookkeeping and preparation of accounts made that much easier. No prior knowledge is assumed.

The book covers the following key areas:

*The importance of keeping financial books of record.
*The double entry system of recording transactions.
*Which books to keep.
*Analysing the books.
*Petty cash records
*VAT
*Bank accounts and reconciliation's
*Bookkeeping for partnerships.

on-line purchase

The author: Tony Bannister was, for many years, a commercial accountant before becoming accounts manager of a London Firm of Solicitors. He has produced this book so that the running of a small business will be made that much easier for those with no prior financial skills.Find on Amazon

Revised Edition - Nov 2015. Available as an e-book

Tony Bannister £8.99
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** PLEASE DESCRIBE THIS IMAGE **The Straightforward Business Plan

FORMULATE AN EFFECTIVE BUSINESS PLAN DEVELOP A SUCCESSFUL BUSINESS

** PLEASE DESCRIBE THIS IMAGE **Guide to The Effective Business Plan, Revised Edition, is a comprehensive guide to all aspects of the formation of a viable business plan and also to the development of a company.

The book will prove invaluable to all those who are involved in business and wish to adopt a more structured approach to planning the future.

The following areas are covered in detail:

*Assessing the business and product
*Identifying strengths and weaknesses
*Marketing strategies on-line purchase
*Location
*Staffing
*Sources of finance
*Putting together a viable business plan

The Author: John McCormack is a professional business consultant who advises the public sector and private sectors and individuals in the area of business planning.

Revised Edition - Sept 2015

John McCormack £8.99
 
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** PLEASE DESCRIBE THIS IMAGE **How to Create a Successful Commercial Website

THE ESSENTIAL ELEMENTS OF A SUCCESSFUL WEBSITE

The book gives a detailed overview of all the essential requirements of a successful commercial website. Although it requires some understanding of HTML (the basic language of web pages) it tries to keep jargon to a minimum and is therefore geared to the non-technical reader.

** PLEASE DESCRIBE THIS IMAGE **The Internet is a powerful sales medium and is increasingly important to many businesses.
Who can afford to ignore the income potential of on-line purchasing?
However, to many it is an increasingly complex and competitive market place where presentation and security (from viruses, hackers, etc.) is essential.

The reader is guided through all the potential pitfafls and the experienced author explains the need for good practice throughout.

The book covers the following areas:

on-line purchaseo The personnel and skills required
o Essential web-design elements of your site
o Hosting, domain name and essential functions
o Shopping carts and secure paym~ents provision
o Essential security and typical fraudulent 'scams'
o Search engine submissions - i.e. getting your 'shop window' on the 'main street'
o Effective web marketing

Second Edition

The author: Fred Cowie (B.Ed.) has worked within the IT industry since the early 1980's. He is an experienced analyst/programmer and lives and works in Brighton, England.

Fred Cowie £9.99

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** PLEASE DESCRIBE THIS IMAGE **The Two Minute Message - Effective presentation under pressure

THE ART OF DELIVERING COMPELLING MESSAGES THAT GET RESULTS

A Straightforward Guide to The Two Minute Message, 'Effective Presentation Under Pressure' (revised Edition) by William Freeman, is a concise and practical guide to getting attention and arousing interest in an idea or proposition.

** PLEASE DESCRIBE THIS IMAGE **The book builds on previous editions and will help people who need to make their business messages and sales presentations stand out from the crowd.

The book covers the following topics:

o The Two Minute Message concept
o Building and applying your TMM
o Developing your brand
o Viral marketing and business networking
o From TMM to compelling presentation
o Worksheets, examples and case studies

on-line purchaseThe author: William Freeman was a salesman, sales manager and marketing training manager for IBM. He became a partner in Cambridge Associates in 1985 and is now an independent speaker and business advisor. He specialises in helping business to improve sales effectiveness and bring energy and passion to their sales message and performances. The Two Minute Message technique is a vital part of that process. William is also is an executive board member of Kingston Chamber of Commerce.

Revised Edition - July 2006

William Freeman £8.99