THE ESSENTIAL ELEMENTS OF A SUCCESSFUL WEBSITE
The book gives a detailed overview of all the essential requirements of a successful commercial website. Although it requires some understanding of HTML (the basic
language of web pages) it tries to keep jargon to a minimum and is therefore geared to the non-technical reader.
The Internet is a powerful sales medium and is increasingly important to many businesses - who can afford to ignore the income potential of
on-line purchasing? However, to many it is an increasingly complex and competitive market place where presentation and security (from viruses, hackers, etc.) is essential.
The reader is guided through all the potential pitfafls and the experienced author explains the need for good practice throughout.
The book covers the following areas:
o The personnel and skills required
o Essential web-design elements of your site
o Hosting, domain name and essential functions
o Shopping carts and secure paym~ents provision
o Essential security and typical fraudulent 'scams'
o Search engine submissions - i.e. getting youc 'shop window' on the 'main street'
o Effective web marketing
The author: Fred Cowie (B.Ed.), has worked with in the IT. industry since the early 1980's. He is an experienced analyst/programmer who has also developed
his own successful business as a consultant and software specialist. He lives and works in Brighton, England.